Prospect Audit
Local SEO + Google Maps Audit
A live data audit of how Braunig Lake RV Resort ranks against the other San Antonio-area RV parks — and the moves that protect your #1 spot while closing the review-velocity gap.
Across a 9-cell grid of the San Antonio metro, Braunig Lake wins 7 of 9 cells for the core RV-park queries. Average rank 1.3. The strategic concern isn't ranking — it's review velocity. Traveler's World (4.4★, 672 reviews) and the two QRV-branded resorts (Greenlake and Admiralty at 4.5-4.6★, 727-757 reviews) are pulling ahead on review count. KOA at 1,969 reviews is the chain outlier (their review pool is bundled across multiple campgrounds). Hold your local pack position, accelerate reviews to match QRV's velocity, and you stay untouchable.
We searched Google Maps from 9 different points across the San Antonio metro and recorded your rank vs. each competitor at each point. Greener = better.
| Business | g1 NW | g2 N | g3 NE | g4 W | g5 ★ | g6 E | g7 SW | g8 S | g9 SE | AVG |
|---|---|---|---|---|---|---|---|---|---|---|
| Braunig Lake RV Resort YOU | 1 | 1 | 1 | 1 | 3 | 1 | 1 | 1 | 2 | 1.3 |
| Business | g1 NW | g2 N | g3 NE | g4 W | g5 ★ | g6 E | g7 SW | g8 S | g9 SE | AVG |
|---|---|---|---|---|---|---|---|---|---|---|
| Braunig Lake RV Resort YOU | 2 | 4 | 4 | 2 | 2 | 3 | 4 | 4 | 5 | 3.3 |
| Business | g1 NW | g2 N | g3 NE | g4 W | g5 ★ | g6 E | g7 SW | g8 S | g9 SE | AVG |
|---|---|---|---|---|---|---|---|---|---|---|
| Braunig Lake RV Resort YOU | 2 | 3 | 3 | 3 | 3 | 5 | 5 | 3 | 3 | 3.3 |
We pulled the live Google Business Profile data for the top Elmendorf RV parks. The gaps add up to a ranking-algorithm advantage for your strongest competitor.
| Metric | Braunig Lake RV Resort | San Antonio / Alamo KOA Holiday | Greenlake RV Resort by QRV | Admiralty RV Resort by QRV | Traveler's World |
|---|---|---|---|---|---|
| Average rating | 4.3 ★ | 4.6 ★ | 4.6 ★ | 4.5 ★ | 4.4 ★ |
| Total reviews | 474 | 1,969 | 757 | 727 | 672 |
| Total photos | 601 | 2,737 | — | 377 | 629 |
| Primary category | RV park | RV park | — | RV park | RV park |
| Secondary categories | Campground | Cafe, Camping cabin, Camping store, Fishing pond, Lodge, Map store, Campground | — | Campground | Campground |
| Phone | +1210-633-3170 | +1210-224-9296 | — | +1210-806-7738 | +1210-532-8310 |
| Address | 13550 Donop Rd, Elmendorf, TX 78112 | 602 Gembler Rd, San Antonio, TX 78219 | — | 1485 N Ellison Dr, San Antonio, TX 78251 | 2617 Roosevelt Ave, San Antonio, TX 78214 |
| GBP claimed | Yes ✓ | Yes ✓ | — | Yes ✓ | Yes ✓ |
Your competitors own these — and you're not in the top 25 organic for any of them.
| Query | Volume | Your Rank | Top Winners |
|---|---|---|---|
| monthly RV park TX | n/a | not in top 25 | patriotrvparks.com, onthelakervresort.com |
| snowbird RV park TX | n/a | not in top 25 | onthelakervresort.com, southtexasrvparksriograndevalley.com |
Every San Antonio-area RV park, sorted by total Google reviews. The KOA's lead is misleading — KOA listings pool reviews across multiple sites.
Prioritized by impact-per-effort. You already own the local pack — these actions are about defending that position and pulling away from the QRV chain.
QRV-branded resorts (Greenlake, Admiralty) are pulling ahead on review count (727-757 vs. your 474). They have chain operations — they'll widen the gap. Install a QR code at checkout linking directly to your Google review form, plus a 2-day post-departure email with one-tap review link. Target: 40 new reviews/month for 3 months.
Every QRV property sits at 4.5-4.6★. You're at 4.3. Pull every 3-star and 4-star Google review from the last 90 days. Email or call each reviewer asking what would have made it a 5. Many reviewers update their rating after the conversation. A 0.2 rating bump is the single highest Local Pack ranking signal you can move.
You're invisible for "snowbird RV park TX" and "monthly RV park TX." Lake-adjacent properties with full hookups crush snowbird intent — but only if the page targets it. Add a dedicated /monthly-stays/ landing page with rate tiers, snowbird testimonial, and lake-view photos. Link it from the homepage with anchor text "Monthly & Snowbird Stays."
Photo volume correlates with Local Pack ranking. QRV properties have professional drone shots, sunset over the lake, fishing dock detail. Spend a half-day capturing your best amenities — pool, lake access, full hookup sites, and golden-hour lakeside. Upload all to GBP.
Your competitors are concrete-pad RV parks. You have a real lake on-site. That's a category-of-one positioning if surfaced clearly. Homepage H1: "Braunig Lake RV Resort | Lakeside Camping near San Antonio." Hero image: drone over the lake at sunset. This frames the category before competitors can copy it.
Post weekly: fishing report, sunset photo, holiday weekend availability, monthly snowbird openings. Active Posts are a documented Local Pack signal and the QRV chain isn't posting consistently — easy edge to take.
Structured data helps you show up in AI Overviews and Maps rich results. Add JSON-LD Campground schema with full NAP, geo coordinates, amenity feature array, aggregate rating, and price range. Single afternoon of WordPress work.
"San Antonio KOA" is a known query that pulls people who'd otherwise consider you. Run a small Google Ads campaign on "KOA San Antonio" with copy that surfaces lakeside differentiation. Even $200/mo deflects 5-10 bookings.
Elmendorf isn't on most San Antonio RV searcher's radar but they're 15 minutes apart. Page targeting "Elmendorf RV park" + "San Antonio close to lake" captures both the locals and the regional travelers. Low-competition keyword cluster.
Right now rates are one click deep. Add a "From $X/night · Lakefront sites available" tile above the fold. Snowbirds and long-stay travelers price-qualify before they call — surfacing it saves bounce.
This audit confirms Braunig Lake is the best-positioned campground in San Antonio. The risk is complacency — the QRV chain has resources to invest in reviews and content, and they're catching up.
Three things move you from #2 to #1 in the local pack, and none of them are one-and-done. RoverPass handles the full implementation so your team stays focused on running the resort:
Next step: a 30-minute call to walk through this report together, prioritize which actions to tackle first, and scope what RoverPass takes on vs. what your team owns.
Book your 30-min walkthrough →
Or email sales@roverpass.com with a few times that work.